Jeebly Consumer app

The problem

The JNoW app was already live — but it felt lifeless. Sharp edges on everything, heavy blue throughout, flat typography, and inconsistent iconography made the experience feel cold and unfinished. On top of the visual issues, there were real UX breaks: user flow problems, typography inconsistencies, and iconography that didn't communicate clearly.

The brief came from the top — CEO down to CBO, down to the Associate Product Manager, down to me. One designer. No design team. Redesign the entire app.

My Role

Sole designer on the project. I owned every screen — from initial concepts through revision rounds to final handoff. My manager collaborated with me specifically on the iconography direction, but all visual design, layout decisions, and prototyping were mine.

Research & Discovery

There was no formal competitor audit, but real user feedback shaped the scope — and it was specific. Users described the app as heavy and cold the moment it opened: the dominant dark blue made it feel draining rather than energising. Buttons and UI elements were too sharp-edged, reducing the desire to interact with them. Icons and images were pixelated — flagged internally by the product team. And across key flows, there were UX breaks that interrupted task completion.

The technical team owned the backend complaints. Design owned everything the user sees and touches.

Constraints going in:

• Brand colors, typography, and logo were fixed — not up for redesign

• Jeebly Pay's backend was handled by a third party — those screens were out of scope

• Everything else was open

Reference points for iconography: Uber and Talabat — not copied, but used to calibrate the right tone. The icons needed to sit between playful and corporate — a balance that took the most iteration to get right.