Reheated
Turning restaurant surplus into affordable meals. Designed to fight food waste, one order at a time.
Social Design
Product Design
Project Overview
Type
Social Design — University Group Project
Timeline
2024, University
Role
Designer — 5-person team
Tools
Figma, Adobe CC
The Problem
One billion meals wasted daily
Buffets, hotels, and caterers throw away edible food every night while millions struggle to afford a meal. Our social design brief: pick a problem we see every day — and design a real response to it.
Visual Identity
Warm, bold, impossible to miss
Rammetto One + Poppins. Yellow, red, and green — energy, renewal, sustainability. A flame logo that gives surplus food a second life.
“Where food finds a second plate.”
The Concept
A second plate for surplus food
Restaurants and hotels list surplus meals at a fraction of the price. Orders flow through delivery platforms people already use — Talabat, Deliveroo, and Uber Eats. Facilitators, not saviours.
The Work — Research to Reality
Website, mobile app, packaging, and campaign
Four weeks of research came first — 13 hotels and restaurants interviewed, plus an anonymous survey. Then full production: a marketing website, a business-facing app, sustainable packaging, and an Instagram presence.
The website — where food finds a second plate
The business-facing mobile app
Packaging with a second life of its own
Taking it to Instagram
Impact & Outreach
Food saved, partner retention, and carbon diverted from landfill — how the service would measure success.
Outcome
A complete service, designed end to end.
Brand identity, website, business-facing app, sustainable packaging, Instagram campaign, and an impact-tracking plan — a conceptual project, never launched, but fully realised by a team of five.
Reflection
What I’d push further
A pilot with one real restaurant, usability testing of the listing flow with actual kitchen staff, and building out the consumer-facing side of the experience. The concept earned it.