MarketMingle
MarketMingle sought to build a marketplace for startup ecosystems, connecting founders with local services and peers. I designed a platform to foster collaboration and resource-sharing.
Marketing
Product Design
Project Overview
Client
Jeebly LLC, Dubai, United Arab Emirates
Timeline
3 weeks, Feb 2026
Role
Product & UI/UX Designer
Tools
Figma
Project Overview
Client: MarketMingle, an early-stage community startup
Industry: Marketplace, Networking
Timeline: 8 weeks (2024)
My Role: Lead Product Designer
MarketMingle sought to build a marketplace for startup ecosystems, connecting founders with local services and peers. I designed a platform to foster collaboration and resource-sharing.
Design Solution
Process
I started directly in Figma with low-fidelity frames, only moving to rough sketches when brainstorming specific flows. This kept iteration fast given the tight deadline.
Key constraints from the brief:
UX correctness was the priority — not heavy visual design
Subtle branding, not decorative UI
No complex animations
The feature set included: Employee of the Month recognition, leave requests, pay slip access, training modules, inventory tracking, document management, an FAQ section, and an integrated help desk.
The designs went through approximately 5 rounds of revision. One notable pushback: I had explored richer prototyping to communicate interactions, but the team refocused me on function over form — a fair call given the product stage and timeline.
Process
I started directly in Figma with low-fidelity frames, only moving to rough sketches when brainstorming specific flows. This kept iteration fast given the tight deadline.
Key constraints from the brief:
UX correctness was the priority — not heavy visual design
Subtle branding, not decorative UI
No complex animations
The feature set included: Employee of the Month recognition, leave requests, pay slip access, training modules, inventory tracking, document management, an FAQ section, and an integrated help desk.
The designs went through approximately 5 rounds of revision. One notable pushback: I had explored richer prototyping to communicate interactions, but the team refocused me on function over form — a fair call given the product stage and timeline.
Process
I started directly in Figma with low-fidelity frames, only moving to rough sketches when brainstorming specific flows. This kept iteration fast given the tight deadline.
Key constraints from the brief:
UX correctness was the priority — not heavy visual design
Subtle branding, not decorative UI
No complex animations
The feature set included: Employee of the Month recognition, leave requests, pay slip access, training modules, inventory tracking, document management, an FAQ section, and an integrated help desk.
The designs went through approximately 5 rounds of revision. One notable pushback: I had explored richer prototyping to communicate interactions, but the team refocused me on function over form — a fair call given the product stage and timeline.
One notable pushback: richer prototyping was scaled back in favour of function — a fair call given the product stage. Focus stayed on getting flows right first.
One notable pushback: richer prototyping was scaled back in favour of function — a fair call given the product stage. Focus stayed on getting flows right first.
Design Decisions
Typography first. Larger, bolder type wasn't a stylistic choice — it was a usability call for an outdoor, on-the-go context.
Subtle branding over decoration. Rather than stripping the app of personality, I wove Jeebly's brand identity into small moments throughout the UI — colour accents, iconography touches — enough to feel cohesive without distracting from the task at hand. This ended up being one of the most positively received elements of the final design.
Simplicity over completeness. With riders as the user, every screen had to be immediately scannable. No deep navigation, no cognitive load.
Design Decisions
Typography first. Larger, bolder type wasn't a stylistic choice — it was a usability call for an outdoor, on-the-go context.
Subtle branding over decoration. Rather than stripping the app of personality, I wove Jeebly's brand identity into small moments throughout the UI — colour accents, iconography touches — enough to feel cohesive without distracting from the task at hand. This ended up being one of the most positively received elements of the final design.
Simplicity over completeness. With riders as the user, every screen had to be immediately scannable. No deep navigation, no cognitive load.
Design Decisions
Typography first. Larger, bolder type wasn't a stylistic choice — it was a usability call for an outdoor, on-the-go context.
Subtle branding over decoration. Rather than stripping the app of personality, I wove Jeebly's brand identity into small moments throughout the UI — colour accents, iconography touches — enough to feel cohesive without distracting from the task at hand. This ended up being one of the most positively received elements of the final design.
Simplicity over completeness. With riders as the user, every screen had to be immediately scannable. No deep navigation, no cognitive load.
Final design
Clean rider - first interface
Bold typography for outdoor readability. Subtle Jeebly branding woven throughout — not decorative, but cohesive. Every screen designed to be immediately scannable.
Final design
Clean rider - first interface
Bold typography for outdoor readability. Subtle Jeebly branding woven throughout — not decorative, but cohesive. Every screen designed to be immediately scannable.
Final design
Clean rider - first interface
Bold typography for outdoor readability. Subtle Jeebly branding woven throughout — not decorative, but cohesive. Every screen designed to be immediately scannable.
Outcome
The design was completed and handed off before my internship ended. The main JNoW consumer app was in active development at the same time — this project ran in parallel and still hit its deadline.
The feedback was positive, particularly around the subtle brand consistency threaded through the app. Stakeholders appreciated that it felt like a Jeebly product without being over-designed.
Alongside both apps, I also restructured Jeebly's entire internal knowledge base — rewriting and reformatting Q&As and designing the layout — all within the same internship period.
Outcome
The design was completed and handed off before my internship ended. The main JNoW consumer app was in active development at the same time — this project ran in parallel and still hit its deadline.
The feedback was positive, particularly around the subtle brand consistency threaded through the app. Stakeholders appreciated that it felt like a Jeebly product without being over-designed.
Alongside both apps, I also restructured Jeebly's entire internal knowledge base — rewriting and reformatting Q&As and designing the layout — all within the same internship period.
Outcome
The design was completed and handed off before my internship ended. The main JNoW consumer app was in active development at the same time — this project ran in parallel and still hit its deadline.
The feedback was positive, particularly around the subtle brand consistency threaded through the app. Stakeholders appreciated that it felt like a Jeebly product without being over-designed.
Alongside both apps, I also restructured Jeebly's entire internal knowledge base — rewriting and reformatting Q&As and designing the layout — all within the same internship period.
Reflection
If I had more time and freedom, I would have:
Spent more time with riders directly — even informal conversations would've surfaced needs I didn't anticipate
Pushed the UI further once the core UX was locked
I would have run A/B testing earlier in the process, before final flows were locked.
This project taught me how to make fast decisions under real constraints, manage multiple work streams simultaneously, and design for a user whose environment is nothing like a desk.
Reflection
If I had more time and freedom, I would have:
Spent more time with riders directly — even informal conversations would've surfaced needs I didn't anticipate
Pushed the UI further once the core UX was locked
I would have run A/B testing earlier in the process, before final flows were locked.
This project taught me how to make fast decisions under real constraints, manage multiple work streams simultaneously, and design for a user whose environment is nothing like a desk.
Reflection
If I had more time and freedom, I would have:
Spent more time with riders directly — even informal conversations would've surfaced needs I didn't anticipate
Pushed the UI further once the core UX was locked
I would have run A/B testing earlier in the process, before final flows were locked.
This project taught me how to make fast decisions under real constraints, manage multiple work streams simultaneously, and design for a user whose environment is nothing like a desk.